#1 Prestige Makeup Brand in the US
The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019
Breakout star Alexa Demie debuts major new and revamped formulas for eyes.
Unleash supreme star power in high-shine, molten metallic shades!SHOP
Focus on fame in our best-selling Eye Shadow — now drenched in colour.SHOP
Give brows a mega-volume boost! This 24-hour gel formula creates fuller, thicker, fluffier brows in an instant.SHOP
Compare our Eye Shadow lineup with this simplified guide to find the best formula and texture for you.
|EYE SHADOW||EXTRA DIMENSION
Wet-like metallic texture-
Silky smooth glid-
Extreme colour payoff in a single swipe-
Soft, silky formula-
7 textures from Matte to FrosSHOP
Hybrid cream-liquid-powder formula-
3D glitter texture-
Metallic and glitter textures-
Smooth, lightweight liquid formula-
Alexa Demie shares every step — from eyes to lips — for mastering her fierce, screen goddess glamour.
Essential tools to flawlessly or naturally groom, define and enhance brows. A wide range of hues to match any hair colour or to create your own.
A selection of professional-quality brushes for the eyes featuring synthetic fibres. Tools to shade, blend, sculpt, define or line any part of the eye.